Behind the work
Serious design, without the agency layers.
Direct creative partnership from the first idea through final production files.
Why people pick me over
hiring in-house
The design capability of an in-house hire, on the months you actually need it.
What you get
Senior work
only
No junior learning the craft on your calendar. Every send is designed by the person you hired.
The whole
range
Campaigns, lifecycle flows, art direction and production files, all from one desk.
Fast
turns
Concepts inside the week and revisions the same day, because there is no queue above you.
A library
that grows
Every module built for you stays yours, and makes the send after it quicker to make.
What you skip
No
headcount
No salary, no benefits, no seat to fill. You are paying for sends, not for a chair.
No
ramp-up
Years of consumer email behind me already, so there is no month of getting up to speed.
No handoff
drift
Concept and final files are the same hands, so nothing is lost translating between people.
No
lock-in
Per project or on retainer. Scale up for a launch and back down again after it ships.
A send should read as the brand first and as a campaign second.
Start with the brief
What the send is for, who it goes to, and what counts as it working. That conversation happens before I open a canvas.
One person, start to finish
Concept, art direction, layout and final files are all me, so nothing gets lost handing off between three freelancers.
Files a developer can build
Layered, named and sized for the platform you send on, with specs for anything that needs coding.
What a project includes
Scope moves with the brief. These four usually don’t.
Most engagements are a campaign or a flow, priced per project. Retainers work too if you send on a fixed calendar.
Concept directionTwo visual routes for the campaign before anything gets built out.
Campaign designFull-length sends, designed to the width and structure your ESP needs.
Reusable modulesHeaders, product blocks and footers built once, so the next send is faster.
Production filesSliced, named and organised, ready to hand to whoever builds them.